Typography
Archivo is the single typeface across the brand: a grotesque with the geometric backbone that echoes the logotype. Its weights carry the full hierarchy.
ArchivoPrimary typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
Aa
Regular
Body copy · 400
Aa
Semibold
Labels · 600
Aa
Bold
Subheads · 700
Aa
Extrabold
Headlines · 800
H1 · 800The initial strength
H2 · 700Land, water & growth
Body · 400A bold, modern mark that is simple, memorable, and versatile: set in Archivo Regular for clarity at any size.